CMTP Billing Information


Your most recent invoice included billing for the Coordinated Marketing Training Program, or CMTP. Wondering what services and initiatives those costs cover? Get the answer to this and other CMTP questions below.

Overview

Program details include Coordinated Marketing and Training Program (CMTP), MarketMaster Online (MMO), Dealer Digital Support (DDS), and Other Initiatives & Support.

CMTP Updates

CMTP Billing amounts are dependent upon dealer sales volume of the previous calendar year. Each dealer is then placed in a specific tier where updated billing amounts are invoiced at the end of each quarter. All tiers and billing amounts for previous calendar year are updated each Spring.

For questions on CMTP Billing adjustments, please use the "Contact Us" feature at the bottom of the page or reach out to your representative.

Coordinated Marketing and Training Program (CMTP) - (COMK-005) / (COMK-010)

CMTP is a collaboration between Toyota and our most valued business partners, the Toyota dealers, to share costs for marketing and training initiatives and receive the best possible value and return on investment. This comprehensive lineup of marketing and training assets also helps dealers nationwide present a unified image of the Toyota brand. CMTP is paid for through quarterly contributions billed on dealers’ parts statements, matched dollar-for-dollar by Toyota Motor North America.

Toyota Engage: Website / Engage Mobile App (Available via the Apple App or Google Play Stores)
  • The mobile-friendly website and mobile app serve as a one-stop shop for all dealer sales content, providing everything from in-depth model information to competitive comparisons, videos, reference articles and training tools to help veteran sales associates stay at the top of their game – as well as help new team members get up to speed
  • Product Overview, How-To, Head-to-Head, Feature/Function/Benefit, Edge and Know More/Sell More Editorial Publications
  • Vehicle Pages Featuring All Trims’ Specifications, Options and Packages
  • Educational Features i.e., Towing & Payload Calculator, Trim Comparison
  • Product Overview Videos and Product Launch Videos for all Series
  • Feature, Function, Benefit Videos i.e., Hybrid Micro Myth Busting Videos
  • Head-to-Head Videos i.e., Corolla vs Civic
  • Online Training Courses i.e., Introduction to Automotive Systems
  • Connected Services Guide and Job Aids
  • Audio Multimedia How-To Videos
  • Toyota Engage App: for mobile vehicle reference that sales associates can use on the lot. All dealership associates can use the app to look up Toyota product information quickly – think Pocket Source Book
  • Toyota Engage App: VIN Scan gives sales associates the ability to scan the VIN of in-stock vehicles and retrieve a list of features and specifications that are specific to the VIN scanned. This information can also be shared with a customer directly from the sales associate’s mobile device.
  • Toyota Engage App: Trivia for daily training designed to increase product knowledge/retention and seasonal promotions to address high priority topics/launches/sustainment campaigns

    • Engage Educational Materials

    Check out the announcements, how-to videos and informational PDFs to learn about all the content, features and tools that Toyota Engage Web and Toyota Engage App have to offer. You can even download these materials and share with your team here: Engage Promotional Materials

    MarketMaster Online (MMO) - (COMK-030)
  • Provided by the Retail Market Development Department and Urban Science, MMO is a market analysis tool that evaluates sales opportunities at the Toyota dealer’s Primary Market Area (PMA) level
  • MMO provides information to direct sales marketing efforts by targeting specific geographical and/or business areas of opportunity
  • The analysis consists of detailed competitor sales and registration data, local demographic data and sales performance opportunity analysis, and provides a key role in dealerships understanding their local market trends
  • Every dealer is billed for MMO on a quarterly basis
  • MMO appears on the parts statement in a line item separate from general Coordinated Marketing and Training Program (CMTP)
  • For additional information, please visit Toyota MarketMaster


    • Dealer Digital Support (DDS) - (COMK-026)
  • Enterprise Leads Management Systems (ELMS)
  • ELMS Support Team
  • ELMS CRM Integration
  • ELMS Competitive Sales Match Back
  • Sales Lead Processer (SLP)
  • Toyota Social Publishing (TSP)
  • Online Mystery Shops
  • Toyota Dealer Asset Portal
  • Dealer Digital Support


    • Other Initiatives and Support

    Parts, Service and Accessories Marketing Support
  • Ongoing maintenance and servicing of two key dealer websites, Accessory Management System (AMS) and Ad Planner, where dealers access materials used for promoting parts and accessories
  • Provide dealerships with Toyota Parts & Service (TPAS) which offers content and documents that dealers can use to showcase the value/differentiators for Toyota Genuine Parts
  • Provide Toyota Parts & Service Hub (TPASHub) which is used to offer STAR Elite dealers with services and access to TMMP, WSIP, SOAR, PSX, TIS and OPS. It also offers templated marketing materials that dealers can customize for their own use
  • Creation and shipping of national promotional materials and dealership point-of-purchase kits
  • Provide paid search/display promotions

    • Regional Training Initiatives
  • Regional Product Launches and Ride-and-Drives
  • Instructor-Led Training Course Development i.e., Understanding Hybrids
  • In-Dealership Training Activities
  • Regional Training Videos
  • Facilitators

    • Retention Support
  • ToyotaCare marketing and media support
  • Provide ToyotaCare reminder communications on behalf of the dealers from 15 days after purchase to 2 years of vehicle ownership including but not limited to 30-day and 60-day expiration email reminders and 5K, 10K, 15K, and 25K service reminders
  • Launching of Toyota Service Care
  • Creation and distribution of Toyota Service Care training materials including quick reference guides for ASMs and videos for service managers
  • Refreshed Service Connect educational assets used to re-emphasize dealer education including but not limited to:
  • Manager Observation Checklist
  • Customer and Dealer FAQs
  • Customer Registration / Enrollment Job Aid
  • Sales Consultant Job Aid
  • Service Connect Service Lane Portal Manager Job Aid
  • Service Connect Service Lane Portal Job Aid

    • Sales and Fixed Operations Certification, Instructor-Led / Online Training Courses
  • Development of Instructor-Led Training (ILT) Courses for Sales and Fixed Operations and Sourcing/Managing Facilitators
  • Online Training (OLT) Development for Sales and Fixed Operations
  • Examples of ILT / OLTs are Lease Training, Ecommerce, Women in Sales, Essentials of Parts Operations / Fixed Operations for Managers, etc.

    • Technician Technical Training
  • Technician training support such as instructor-led, web-based and on demand video training for dealership service, collision repair and refinish technicians
  • Service technician as well as collision repair and refinish technician certification
  • Service technician, collision repair and refinish technician and Certified Collision Center recognition programs
  • Collision repair and refinish training website
  • Development and management of T-TEN website

    • Toyota Dealer Association and Certified Used Vehicle Market Support
  • Creation and shipping of 4 Sales Event dealership point-of-sale kits annually
  • Revitalization of Toyota Certified Used Vehicle (TCUV) program, TCUV point-of-sale kits

    • Toyota Certified Used Vehicles and Rent-a-Toyota Training
  • Development of Toyota Certified Used Vehicle (TCUV) Online Training
  • Development of Rent-A-Toyota (RAT) Online Training
  • In-Dealership TCUV and RAT Facilitators
  • Production of TCUV and RAT Educational Videos and Publications

    • Toyota Sales and Fixed Ops Certification and Curriculum
  • eLearning modules for new products, sustainment, soft skills, selling skills, service/parts training, etc.
  • Instructor-led training including content creation and outsourced facilitator utilization for select instructor-led courses
  • ACE Support Tool for ASMs and via Service Lane Portal and TIS
  • Learning Management System (LMS) Maintenance and Ongoing User Support
  • Support for learning management system (LMS) license fees and web development, reporting and enhancements


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